Jamie founded Terra Ties in 2019 along with business partner, Jack. He came up with the idea after noticing hair ties scattered on the ground whilst walking on city streets and in parks. After finding out that standard hair ties are made of materials that do not easily decompose, the duo set about creating an eco-friendly version which would biodegrade once lost or thrown away at the end of its life. Terra Ties can be disposed of in compost bins where they will completely break down.
Jamie & Jack work closely with their manufacturer in China who they visited in 2019.