Collection: Kind Bag

Kind Bag is a small, young and passionate company based in Hackney, London, established in 2019. Their founder Maria started Kind Bag with her own savings with a big mission to combat plastic pollution.

Maria grew up in Tenerife, the Canary Islands surrounded by the beautiful ocean and developed an early appreciation of the natural world. Initially, a career in law beckoned, but Maria began to feel her calling lay elsewhere and it was following a stint of travelling around Asia, where her eyes were opened to the effects of plastic pollution. Although she had always been aware of environmental issues, this was her wake-up call.

Maria then decided to focus all her efforts on designing a product that would help reduce the plastic mountain and that is also attractive to everyone. Struggling to find a bag that was strong enough to fit her grocery shopping and belongings, as well as one that looked good, the idea for Kind Bag was born!

Kind Bag has partnered with Work For Good, to give back 1% of our sales, to four organisations doing all sorts of great work for people, for animals and for the planet! 0.25% to be donated to each of these charities - Just One Ocean, WWF UK, Battersea Dogs & Cats Home and Breast Cancer Haven.